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Home » Sports Marketing
Formula 1 cars racing in wet conditions with Netflix logo overlaid, symbolizing the impact of Drive to Survive on F1's popularity.
Posted inCase Studies

From Niche to Mainstream: Netflix’s Impact on Formula 1 in America

When Liberty Media acquired Formula 1 in 2016 for $4.4 billion, few American sports fans took notice. Fast forward to 2024, and Formula 1's popularity in the U.S. has exploded.…
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The College Sports Gold Rush: How NIL Deals Are Reshaping Business Strategy
Posted inCase Studies

The College Sports Gold Rush: How NIL Deals Are Reshaping Business Strategy

When the NCAA opened the floodgates to Name, Image, and Likeness (NIL) deals, few anticipated the seismic shifts that would follow. What began as a policy change to allow college…
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Ja Morant Reputation Management: Lessons from a PR Crisis and Brand Damage
Posted inCase Studies

Ja Morant Reputation Management: Lessons from a PR Crisis and Brand Damage

The NBA has always been a star-driven business, where the influence of its biggest players often surpasses that of individual franchises. While teams like the Chicago Bulls, Los Angeles Lakers,…
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