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Home » Alcohol Branding
Two Nelk Boys founders sitting on stacks of Happy Dad hard seltzer cases, wearing branded black polo shirts and hats, holding and drinking Happy Dad cans. The image represents their successful transition from YouTube creators to beverage entrepreneurs."
Posted inCase Studies

Nelk and Happy Dad Business Strategy: How They Built a $200M Hard Seltzer Empire

When Nelk launched their YouTube channel in 2014, they were best known for their wild pranks and rebellious humor. Over time, they built an exceptionally engaged audience, turning casual viewers…
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